A successful website requires a comprehensive strategy to ensure it’s not only function-rich and eye-catching but that it can efficiently indexed by search engines to increase Internet exposure. To make sure your real estate website is found during Internet searches, it’s important to optimize your website during the development process.
Search Engine Optimization (SEO) at the code level
Dynamic XML site map ensures every page is indexed for search engines
Dynamic meta data keywords & descriptions for search engines
Search engine-friendly URL’s defined in your site map
As traditional advertising budgets increasingly shift to the web, Search Engine Marketing provides a breath of tools that leverage the global reach of the Internet to dramatically impact search visibility. Depending on your scope, goals and budget your marketing campaign may include a combination of strategies to drive traffic to your real estate website:
While search engines may eventually find your website, direct submissions to the major directories is important for generating traffic quickly.
Paid inclusion is the process of paying the major search engines to index your site immediately rather than waiting for search engine robots to find you.
Pay-Per-Click (PPC) search engines and advertising allows website owners to purchase better positions on search page results through advertising.
The most common type of banner advertising is shown near the top of the web page, which is usually the only banner for paid advertisement giving you preferred space.
Contextual ad campaigns can target vertical markets, particular websites and geography by matching your keywords to search engines and submission directories.
